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Digital Marketing


What is Digital marketing?

Digital Marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

How does a business define digital marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing." The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

Digital Marketing Examples

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing

Pay Per Click (PPC)

Affiliate Marketing

Native Advertising

Marketing Automation

Email Marketing

Online PR

Inbound Marketing